身為銷售服務人員,最令你煩惱的溝通技巧是什麼?

這次擔任 SK-ll 美容顧問的名人講座培訓 🥰

和大家分享如何針對說話語調、溝通的聊天話術,做一個令人舒服且吸睛的說話者✨

在培訓時,我喜歡用互動演練的分組方式進行 ,讓我所說的每一個技巧,都能讓大家更有感受

在這次培訓前,我可是做足了SK-ll的產品相關功課,事前也到了台北不同的櫃上去當消費者

感受一下各家美容顧問的產品介紹和聊天互動感受。

這次在教學時說到了許多的「心態定位」,倘若覺得自己只是一個 #單向的資訊傳遞者

就會容易在跟客戶接觸前,沒有留意該如何呈現自己的狀態

這個「狀態」不是只有把外在打理好,而且說真的,身為專業的美容顧問,大家都好漂亮 😍

更重要的是,能否再開口表達時,也讓客戶感受到我們的品牌定位

包含我們的品牌價值、品牌氛圍,再到我們自己,要用什麼樣的說話口氣口吻來做呈現

「當客戶聽到我們的聲音時,能否立刻跟產品形象做連結?」

為什麼有些人一開口,說話的聲音就會令人想掛電話?

為什麼有些人一開口,說話的聲音就覺得很不專業?

為什麼有些人一開口,就覺得他不是在關心我而是在賣我東西?

就像我自己也很常接到各種產業的銷售電話,我都已經看不見對方了,如果聲音又沒有好的 #畫面感

那真的會讓我情緒直接變的很煩躁(畢竟聲音就在耳邊那麼近!)

因此在這次的培訓中,我分成了兩大環節

一個是協助大家有意識地來優化自己的聲音表情,從咬字發音、肌肉使用、變換不同的情緒設定,來講同樣的台詞

就發現原來聲音的影響力會那麼直接!

另一個是彙整了所有SK-ll的過往話術內容

重新排列組合,並且拆解到最小單位,讓大家有意識地去練習說話的順序

很多時候不是內容出了問題,更多時候是「說話順序」出了問題

再加上如果很害羞、很害怕客戶掛電話等內在投射,就會造成說話時的聲音很顫抖、沒有吸引力

以及談話過程中,就更缺少要互動聊天的關心句型

想當然,客戶一定會覺得「非常銷售、又要叫我買東西」的感覺

整體課程上完後,幾乎所有的人都對於這樣的綜合練習很有收穫!

更開心的是,還有原來就是我的粉絲,常常觀看我的YouTue頻道,培訓結束後瞬間變成簽書會🤩

謝謝大家那麼投入和精彩的學習~

相信在銷售過程中,不僅是帶來變美的價值,更是因為更愛自己、也很愛自己的事業

在傳遞訊息的過程中,帶出這樣感染的氛圍、消費者就更願意買單✨

-祝福大家母親節檔期都熱銷一波~

也都因為使用好的美容產品,讓自己變得更加美麗🥰

在〈身為銷售服務人員,最令你煩惱的溝通技巧是什麼?〉中有 31 則留言

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